BRAND
TRANSFORMATION.
How we approach identity work for businesses that have outgrown the logo they started with.
WHERE THIS
STARTED.
Businesses grow faster than their branding does. A logo made at the start rarely survives a second location, a new service line or a shift in who the customer is, and the visual identity quietly drifts out of step with the business behind it.
We rebuild the identity from the name outward: one wordmark, one type system, one colour palette, and rules simple enough for the team to apply without calling us. Everything is designed to hold up in print, on signage and at thumbnail size on a phone.
HOW WE
BUILT IT.
Four stages, each one signed off before the next begins.
Audit
Catalogue every existing asset and decide what is worth keeping.
Direction
Present distinct routes, each with its own personality, then refine the chosen one.
Build
Wordmark, palette, type scale, signage, stationery and a short usage guide.
Rollout
Phased rollout so nothing goes dark during the switch.
SERVICES
INVOLVED.
The capabilities behind this kind of project. See everything on our services page.
MORE
WORK.
Other case studies and the complete portfolio.
WHO THIS
IS FOR.
Identity work we have delivered across these sectors.
WANT RESULTS
LIKE THESE?
Tell us where your business is now and where you want it to be. We will map the route.
Talk to SOSIYO