SOCIAL MEDIA
MARKETING.
Build a consistent, creative and engaging online presence.
SOCIAL THAT
EARNS ATTENTION.
Social media is where most people meet a brand for the first time. SOSIYO runs social media marketing as an ongoing creative programme rather than a scatter of individual posts: a defined content direction, a repeatable design language, and a publishing rhythm your audience can recognise.
We work across the platforms that fit the business — Instagram, Facebook, LinkedIn and YouTube among them — adapting the same strategic idea to the format and audience of each one. Campaign creative, festive and awareness posts, reels and short-form video, and paid social assets all come out of one coherent visual system.
WHAT’S
INCLUDED.
The scope is agreed per project, but these are the parts of social media marketing we typically deliver.
Content strategy
A monthly content direction built around your offers, audience and business calendar, not a generic template.
Creative design
Post, story, carousel and reel design in a consistent brand language, produced from your own assets and identity.
Copy & captions
Captions, hooks and hashtag sets written for each platform rather than copied across all of them.
Publishing calendar
A planned schedule so posting stays regular through launches, festivals and quieter months alike.
Paid social creative
Ad-ready static and video creative built to the placement specs of each platform.
Community & reporting
Comment and DM handling where required, plus regular reporting on what the platform data actually shows.
Social Media Marketing suits businesses like these
- Local businesses building a first real presence
- Clinics, academies and service brands
- Event and competition organisers
- Retail and hospitality brands
- Brands running recurring campaigns
Deliverables
- Monthly content calendar
- Designed posts, stories and carousels
- Reel and short-form video edits
- Platform-specific captions and hashtags
- Paid social ad creative
- Performance reporting
OUR
APPROACH.
A collaborative, four-stage process that keeps you involved at every decision point.
Audit
We review your existing profiles, competitors and past content to see what is already working.
Direction
We agree a visual and tonal direction, content pillars and a posting rhythm.
Production
Creative and copy are produced in batches and shared for approval before scheduling.
Review
Performance is reviewed against the plan and the next cycle is adjusted accordingly.
CLARITY.
CREATIVITY.
MOMENTUM.
SOSIYO works as a single team across strategy, design and build, so social media marketing does not arrive disconnected from the rest of your brand. Every engagement is scoped around the business context, the audience and the outcome you are actually trying to reach.
You can see the campaigns and identities we have produced for clients across healthcare, education, events and hospitality on our work page, or read more about how we operate on the why SOSIYO page.
RELATED
SERVICES.
Social Media Marketing often works best alongside these. See the full list on our services page.
COMMON
QUESTIONS.
Straight answers to what clients ask most often about social media marketing.
We focus on the platforms where your audience actually spends time — commonly Instagram, Facebook, LinkedIn and YouTube. We would rather run two platforms well than five badly.
We design and write the content. We do need raw inputs from you — product photography, offers, event details and any brand assets — and we can advise on what to capture.
The posting frequency is agreed during planning and depends on your goals and the volume of content that can be produced sustainably.
Yes. We produce ad creative and can work alongside your paid campaigns, or connect this with our digital marketing service.
READY TO
GET STARTED?
Tell us what you are trying to achieve with social media marketing and we will come back with an honest view of what it takes. No obligation, no scripted pitch.